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About PsyCann Cannabis and Psychedelic Business Advisors

PsyCann was born as a bridge between business leaders and regulators

The burgeoning cannabis industry and psychedelic industry are both at the precipice of massive growth and a cultural explosion of interest for consumers, businesses, and governments.

PsyCann Advisors is there every step of the way by helping your business navigate the complex regulatory environment and thrive. Our outstanding team of experienced cannabis industry professionals brings our signature blend of knowledge, innovation and a deeply client-first attitude to ensure that your business is both competitive and up to regulatory expectations. PsyCann is your committed partner and guide through this often-complicated landscape, saving you money and time by providing you with high-quality, effective service and unparalleled support for the ultimate peace of mind.

Meet the PsyCann Advisors Team

psychedelic consultant

Sheva Pekar

Founder and CEO
cannabis licensing expert

Bethany Niebauer

Director of Licensing

Kevin Matthews

Director of Psychedelic Policy
cannabis compliance expert

Brandon Anderson-Thayer

Director of Compliance

Our Mission

A world where there is an equitable and accessible business model available to all entrepreneurs and all visionaries in good conscience and good intention in the psychedelic and cannabis space; where the structure for access prioritizes thoughtful regulations for a low barrier to entry.
To simplify the business process for startup cannabis entrepreneurs and create accessible and equitable regulatory models for legal psychedelics. We are dedicated to translating public policy into high-integrity business opportunity through structuring and fulfilling best practices into mental wellness industries.

Our Values and Ethics



With this cornerstone intact, there is an easy foundation of trust. We do what we say and we say what we do. It’s either all in or all out. We strive to relentlessly push the envelope as we ask big questions and explore new frontiers.



With open-minded attention, all ideas and thoughts are given due respect and time. Our company culture expands with authenticity, clarity, and fearless feedback.



We hold high standards for direct clear and focused conversations and relationships. Our objectives are to play the long-game and build relationships that are long lasting and withstand growth and changes.



We love what we do and approach our work with enthusiasm, creativity, and authenticity. We find joy in helping to bring our clients' visions to life and aim to share our passion.

Find out if
PsyCann Business Advisors
is the right fit for your needs. Schedule a FREE consultation today.

Sheva Pekar - Meet Our Founder

Sheva Pekar is the founder, CEO, and visionary leader of PsyCann Advisors. Through 5 years in the cannabis industry serving and advocating for clients in many different facets of the industry, Sheva has built a strong strategic industry vision and long game approach to business development. She has a unique skill in direct, clear, and respectful communication that has built trust and confidence in clients and colleagues. She is poised to be a leader in new and adaptive industries.

Bethany Niebauer - Director of Licensing and Applications

Bethany Niebauer is a passionate advocate for legal cannabis, and has a breadth of experience within the industry. In 2015, she joined a prominent consulting company and helped prepare copy for license applications in competitive markets. The following year she was running the licensing department at a prominent marijuana operator. Bethany has an impressive record and a comprehensive knowledge of marijuana policy and regulations in a variety of jurisdictions. Before striking out on her own, she worked for Canopy Growth Corporation, applying for and managing their hemp permits in the US.

Bethany has strong organizational skills and attention to detail, making her adept at license renewals. Personable, she has great respect for clients’ trust and does everything in her power to protect their licenses. Bethany graduated from Charlotte School of Law in 2013. She lives in Denver where she enjoys knitting and snowboarding.

Kevin Matthews - Director of Psychedelic Policy

Kevin is a leading national advocate for psychedelic decriminalization and regulation. He was the Campaign Manager for the Denver Psilocybin Initiative, is the Co-Founder and member of the Board of Directors of the Society for Psychedelic Outreach, Reform, and Education (SPORE), serves as the President of the Denver Psilocybin Mushroom Policy Review Panel, and is the CEO of Helix Consulting Group, LLC, a Colorado-based public affairs firm working to change minds and transform laws toward equitable psychedelic reform. He brings his strategic vision and passion for healing and personal growth to PsyCann advisors to serve the needs of a rapidly growing psychedelic industry and open access to individuals, medical professionals, and entrepreneurs to offer psychedelic services.

Brandon Anderson Thayer - Director of Compliance

Brandon Anderson-Thayer is a Compliance and Metrc Specialist who helps Cannabis businesses to create systematic and compliant approaches to daily operations.

Before starting as an independent consultant Brandon worked for 10 years as a leader in the cannabis industry managing and directing for multiple dispensaries. After a successful career helping dispensaries, Brandon now trains and advises them on how to create operational approaches to increase productivity while remaining compliant.

When Brandon’s not advising cannabis businesses, he’s hanging out with his wife and 3 dogs. He enjoys studying gastronomy and cooking for his friends and family. He also loves to travel all over the world.

How Can PsyCann
Help You Today?