Cannabis Business Consultants: Expert Advice for Success

cannabis business consultants

Cannabis Business Consultants: Expert Advice for Success

Table of Contents

Have you ever wondered about the incredible growth and potential of the global cannabis industry? It’s a space that is flourishing, offering lucrative opportunities for those willing to dive in. With increased legalization efforts and growing acceptance, the demand for cannabis products has skyrocketed. Whether you’re interested in starting your own cannabis company or exploring diverse career paths within the industry, there’s no shortage of possibilities.

In my journey as a cannabis enthusiast turned entrepreneur, I’ve witnessed firsthand how this once-taboo market has gained mainstream acceptance. The thriving cannabis industry not only presents financial prospects but also allows individuals to make a positive impact on people’s lives. From craft cannabis cultivation techniques that yield higher yields to innovative business models, the possibilities are endless.

So if you’ve been considering entering the exciting world of cannabis, now is the perfect time to explore what the booming cannabis industry has to offer. Get ready to embark on an adventure filled with innovation, growth, and endless possibilities.

The Role of Cannabis Business Consultants

Cannabis business consultants play a crucial role in guiding and supporting entrepreneurs in the cannabis industry. They offer expert advice tailored to the unique needs of cannabis businesses, helping them navigate complex regulations and ensure compliance with local laws.

These consultants bring their extensive knowledge and experience to optimize operations and maximize profitability for cannabis entrepreneurs. Here’s how they make a difference:

  • Expert Guidance: A cannabis consulting company provide valuable insights and guidance based on their deep understanding of the industry. They help entrepreneurs make informed decisions that drive growth and success.

  • Regulatory Compliance: Navigating the ever-changing landscape of cannabis regulations can be daunting. Cannabis business consultants stay up-to-date with local laws, ensuring that businesses operate within legal boundaries.

  • Tailored Strategies: Each cannabis business has its own specific challenges and goals. Consultants work closely with entrepreneurs to develop customized strategies that address these unique needs, whether it’s streamlining production processes or enhancing marketing efforts.

  • Operational Optimization: By analyzing key aspects of a cannabis business, consultants identify areas for improvement. They may suggest implementing efficient inventory management systems or optimizing supply chain logistics to enhance overall operations.

  • Maximizing Profitability: Ultimately, cannabis entrepreneurs aim to achieve sustainable profitability. Cannabis consultants provide actionable recommendations to increase revenue streams while minimizing costs, helping businesses thrive in this competitive market.

By partnering with experienced cannabis business consultants, entrepreneurs can gain a competitive edge in this rapidly growing industry. With their expertise and support, businesses can overcome challenges, comply with regulations, and unlock their full potential for success.

Licensing and Regulatory Compliance Assistance

Cannabis business consultants offer a range of services to assist entrepreneurs in obtaining the necessary business licenses, required for operating legally in the cannabis industry. With their expertise, they navigate the complex licensing processes and ensure businesses remain compliant with evolving regulations.

These consultants stay up-to-date with the ever-changing regulatory frameworks across different states in the US. By closely monitoring changes in the cannabis license application requirements, they help businesses avoid potential legal pitfalls and minimize risks associated with non-compliance.

The services provided by cannabis business consultants streamline the cannabis licensing process, saving valuable time for entrepreneurs. They guide clients through each step, ensuring all necessary documentation is prepared accurately and submitted promptly. This efficient approach reduces the likelihood of errors or omissions that could delay license approvals.

Moreover, consultants possess deep knowledge of state-specific regulations related to cannabis businesses. They understand the nuances and intricacies of each state’s licensing procedures, allowing them to provide tailored guidance based on individual requirements.

By engaging cannabis business consultants, entrepreneurs can benefit from their extensive experience in navigating licensing challenges. These experts have assisted numerous clients in successfully obtaining licenses across various states. Their track record demonstrates their ability to overcome obstacles and achieve desired outcomes.

Crafting Comprehensive Business Plans

Cannabis business consultants are experts in creating detailed business plans that serve as roadmaps for long-term growth. With their extensive experience in the industry, these consultants understand the unique challenges and opportunities that cannabis businesses face. Here’s how they help entrepreneurs and companies in cannabis space craft comprehensive business plans for success:

  1. Market Research: Cannabis business consultants conduct thorough market research to identify target demographics and analyze competition which is especially important for retail operations. By understanding the market landscape, they can develop strategies to position businesses effectively and gain a competitive edge.

  2. Financial Projections: Consultants work closely with entrepreneurs to develop financial projections that demonstrate the potential profitability of their cannabis ventures. These projections play a crucial role in securing funding from investors or lenders, as they provide insights into projected profits and return on investment.

  3. Strategic Guidance: Business plans crafted by cannabis consultants outline strategic approaches tailored to each organization’s goals and objectives. They provide a clear vision for the future, helping entrepreneurs navigate through various challenges while staying focused on their mission.

  4. Filling Knowledge Gaps: Cannabis business consultants fill knowledge gaps by offering valuable insights into industry regulations, compliance requirements, and best practices. Their expertise helps ensure that businesses operate within legal boundaries while maximizing their chances of success.

  5. Collaborative Approach: Working alongside entrepreneurs, cannabis business consultants take a collaborative approach to crafting comprehensive business plans. They actively involve company stakeholders in the planning process, ensuring that all perspectives are considered and incorporated into the final plan.

By leveraging their expertise and industry knowledge, cannabis consulting services empower entrepreneurs to build solid foundations for their companies’ success. Whether it’s conducting market research, developing financial projections, or providing strategic guidance, these consultants play a vital role in helping cannabis businesses thrive in an ever-evolving industry.

So if you’re looking to enter the world of cannabis entrepreneurship or seeking ways to enhance your existing operations, partnering with experienced cannabis business consultants can be a game-changer. Their insights, integrity, and dedication will help you navigate the complexities of the industry and pave the way for long-term growth.

Marketing, Branding, and Product Development Strategies

Cannabis business consultants play a crucial role in the success of companies operating in this rapidly growing industry. With their expertise in branding, marketing, and product development, they help businesses thrive in competitive markets.

1. Devise Effective Marketing Strategies: Cannabis business consultants understand the importance of reaching target audiences effectively. They develop comprehensive marketing strategies that encompass various channels to maximize brand exposure and customer engagement. By leveraging digital platforms, social media, and traditional advertising methods, these consultants ensure that businesses can connect with their desired customer base.

2. Build Strong Brands: In such a crowded market, building a strong brand is essential for cannabis businesses. Consultants assist in creating unique brand identities that resonate with consumers. Through careful analysis of market trends and consumer preferences, they help cannabis companies differentiate themselves from competitors. This includes developing compelling brand stories, designing eye-catching logos and packaging, and crafting consistent messaging across all touchpoints.

3. Provide Insights into Product Development Trends: Staying ahead of product development trends is vital for sustained growth in the cannabis industry. Business consultants offer valuable insights into emerging consumer preferences and market demands. By understanding what customers want, businesses can tailor their product offerings to meet those needs effectively.

4. Differentiate from Competitors: Consultants guide businesses on how to stand out from the competition by highlighting their unique selling points (USPs). Whether it’s through innovative product features or exceptional customer service, these experts help companies identify areas where they can excel and gain a competitive edge.

cannabis business consultant

Staff Training and Development for Cannabis Businesses

Cannabis business development consultants play a crucial role in the cultivation industry, offering specialized training programs to enhance the skills of your team. By imparting their knowledge and experience, these consultants ensure that your staff is equipped with the necessary tools to excel in this rapidly growing field.

One of the key areas where cannabis business consultants provide guidance is customer service. They train your team on how to deliver exceptional service, ensuring that customers feel valued and satisfied. Consultants also focus on compliance protocols, educating staff about the legal requirements and regulations governing the cannabis industry. This helps maintain a safe and compliant operation.

In addition to customer service and compliance, cannabis business consultants prioritize safety procedures. They train employees on best practices for handling cannabis products, emphasizing safety precautions to prevent accidents or mishaps. By instilling proper safety measures, consultants help create a secure work environment for your team.

Moreover, these experts understand the importance of ongoing professional development initiatives. Through workshops, seminars, and continuous learning opportunities, they ensure that your staff stays updated with industry trends and advancements. This commitment to employee growth not only enhances their skills but also contributes to operational efficiency.

Well-trained staff are an asset to any cannabis business. Their expertise helps streamline operations while delivering top-notch service to customers. Many experienced cannabis consultants and business consultants have witnessed firsthand what works best in this unique industry.

Real Estate and Facility Design Optimization

A professional cannabis consulting firm can play a crucial role in guiding entrepreneurs through the complex world of 420 real estate and facility design for cannabis operations. Their expertise in this area ensures that businesses make informed decisions to maximize efficiency and compliance.

Cannabis business consultants provide valuable insights based on zoning laws and market demand. They help identify suitable locations that align with regulatory requirements and cater to the specific needs of the cannabis industry. By focusing on these key factors, consultants assist businesses in finding spaces that are conducive to successful operations.

Facility design is another aspect where cannabis business consultants excel. They work closely with entrepreneurs to create layouts that optimize productivity while adhering to security protocols. Consultants consider various factors such as square footage, construction materials, and operational flow to ensure efficient use of space.

Legacy operators seeking expansion can also benefit from the services of cannabis business consultants. These experts bring a wealth of knowledge about current industry trends and best practices, helping legacy operators adapt their facilities for success in today’s competitive landscape.

By leveraging data-driven strategies, cannabis business consultants help businesses win in the ever-evolving cannabis market. Their guidance enables entrepreneurs to make informed decisions about real estate choices and facility design optimization. Whether it’s finding the ideal location or creating a functional layout, these consultants are instrumental in shaping the future of successful cannabis operations.

Choosing the Right Cannabis Business Consultant

There are a few key factors to consider. Here’s some advice on how to choose the right expert for your cannabis venture:

  1. Experience within the cannabis industry: Look for consultants who have hands-on experience working specifically within the cannabis industry. This expertise will ensure they understand the unique challenges and opportunities that come with operating in this space.

  2. Proven track record of successful client engagements: It’s essential to find a consultant with a track record of delivering results for their clients. Seek out testimonials or case studies that highlight their previous successes in helping businesses thrive in the cannabis market.

  3. Knowledge of local regulations and compliance challenges: The cannabis industry is heavily regulated, and staying compliant is crucial for success. Evaluate whether potential consultants have a deep understanding of local regulations and can navigate compliance challenges effectively.

  4. Recommendations and testimonials from trusted sources: Seek recommendations from trusted sources, such as other industry professionals or business owners who have worked with consultants in the past. Review testimonials from previous clients to gain insights into their experiences.

By keeping these points in mind during your search for a cannabis business consultant, you can increase your chances of finding an expert who will guide you towards success in this rapidly growing industry.

Remember, finding the right consultant can make all the difference in optimizing operations, and achieving your business goals in the cannabis market. So take your time, do your research, and choose wisely!

The Value of Consultants in the Growing Cannabis Industry

In the rapidly expanding cannabis industry, having the guidance and expertise of a cannabis business consultant can be invaluable. These professionals are well-versed in the intricacies of the industry and can provide crucial assistance in navigating licensing and regulatory compliance, crafting comprehensive business plans, developing effective marketing strategies, training staff members, optimizing facility design, and more. With their specialized knowledge and experience, cannabis business consultants can help you overcome challenges and maximize your chances of success in this competitive market.

So if you’re looking to start or grow your cannabis business, don’t underestimate the value that a consultant can bring to the table. By leveraging their expertise, you can save time and resources while gaining a strategic advantage over your competitors. Whether you’re seeking advice on obtaining licenses or need assistance with branding and product development, a cannabis business consultant can guide you every step of the way. Take action now and explore how partnering with a knowledgeable consultant can propel your cannabis business forward.

FAQs – Cannabis Consultants

Can a cannabis business consultant help me secure licenses for my business?

Absolutely! One of the key roles of a cannabis business consultant is to assist entrepreneurs in navigating complex licensing processes. They understand the requirements set for cannabis licenses by regulatory bodies and can guide you through each step to ensure compliance.

How can a cannabis business consultant help me develop an effective marketing strategy?

Cannabis business consultants have extensive knowledge about marketing trends specific to the industry. They can analyze your target market, identify opportunities for growth, develop branding strategies, and create effective marketing campaigns tailored to your unique needs.

What benefits does staff training provided by consultants offer?

Staff training is crucial for running a successful cannabis business. Consultants can train your employees on various aspects such as customer service skills, product knowledge, compliance regulations, safety protocols, ensuring that they are well-equipped to deliver exceptional service.

Can consultants assist with optimizing my facility design?

Yes! Cannabis business consultants can evaluate your current facility design and propose improvements to enhance productivity, workflow, and compliance. They can help you create a layout that maximizes efficiency and creates a positive customer experience.

How do I choose the right cannabis business consultant for my needs?

When selecting a cannabis business consultant, consider their experience in the industry, track record of success, client testimonials, and areas of expertise. It’s essential to find someone who aligns with your goals and values to ensure a fruitful partnership.

Explore the Growth Potential of Your Cannabis Business with Our Expert Consulting Services!

Are you ready to take your cannabis business to new heights? Our team of experienced cannabis business consultants is here to help you navigate the complexities of this thriving industry. From licensing and compliance to marketing and facility design, we've got you covered. Don't miss out on the opportunity to succeed in the cannabis market. Contact us today to learn how our consulting services can transform your business. Let's grow together!

The Guide to Navigating Green Zone Regulations for Cannabis Businesses

cannabis green zones

The Guide to Navigating Green Zone Regulations for Cannabis Businesses

Table of Contents

Cannabis has been a growing industry in recent years, with the legalization of its use for medicinal and recreational purposes in various jurisdictions. However, the cannabis business is subject to specific regulations to ensure responsible and safe operations. One crucial aspect of these regulations is the establishment of green zones for cannabis use. In this article, we will explore the significance of green zone regulations for cannabis businesses, the types of regulations in place, compliance requirements, challenges faced by businesses, benefits of green zones, case studies, tips for success, and future trends.


The cannabis industry has witnessed significant growth in recent years, and with that growth comes the need for regulations to ensure the industry operates safely and responsibly. Green zone regulations play a vital role in this process by defining specific areas where cannabis businesses can operate. These regulations help maintain a balance between the economic benefits of the cannabis industry and the potential impact on communities and the environment.

What are Green Zone Regulations?

Green zone regulations are local laws or ordinances that define specific areas where cannabis businesses can legally operate. These regulations typically include zoning restrictions, buffer zones, and rules related to sensitive use areas. The aim is to control the location and proximity of cannabis businesses to sensitive locations such as schools, parks, and residential areas.

Importance of Green Zone Regulations for Cannabis Businesses

Green zone regulations are crucial for several reasons. Firstly, they help ensure the safety and security of communities by minimizing the potential negative effects associated with cannabis businesses. By establishing specific areas for cannabis operations, it becomes easier to monitor and enforce compliance with regulations.

Secondly, green zone regulations provide clarity to cannabis business owners regarding where they can seek viable marijuana real estate. This helps businesses plan their operations, obtain necessary permits and licenses, and engage with the local community effectively.

Types of Green Zone Regulations

Zoning Restrictions

Zoning restrictions are a common component of green zone regulations. These restrictions define the specific zones within a jurisdiction where cannabis operation can legally operate. They may include industrial areas, commercial zones, or specific districts designated for cannabis-related activities.

Buffer Zones

Buffer zones are areas around sensitive locations where cannabis businesses are restricted from operating. These locations can include schools, daycares, religious institutions, and public parks. Buffer zones help protect vulnerable populations and minimize potential conflicts between cannabis businesses and community spaces.

Sensitive Use Areas

Sensitive use areas refer to locations with high concentrations of vulnerable populations or areas that require special protection. These areas may include hospitals, rehabilitation centers, nursing homes, and residential neighborhoods. Green zone regulations aim to prevent cannabis businesses from operating in close proximity to these sensitive areas to ensure the well-being and safety of the community.

Compliance with Green Zone Regulations

To operate within green zones, cannabis businesses must comply with specific requirements including following zoning laws. These requirements may vary depending on the jurisdiction, but commonly include:

Obtaining Permits and Licenses

Cannabis businesses must obtain the necessary permits and licenses to operate and sell them legally within green zones. These permits often require businesses to demonstrate compliance with zoning regulations, security measures, and other applicable laws.

Meeting Distance Requirements

Green zone regulations often impose minimum distance requirements between cannabis businesses and sensitive areas. Businesses and dispensaries must ensure they are located at a safe distance from schools, parks, and other designated sensitive locations.

Environmental Impact Assessments

Some jurisdictions may require cannabis businesses to conduct environmental impact assessments, especially for marijuana cultivation operations. These assessments evaluate potential impacts of cannabis products on air quality, water resources, and surrounding ecosystems. By assessing and mitigating potential environmental risks, businesses can demonstrate their commitment to sustainability and responsible operations.

cannabis green zone

Challenges Faced by Cannabis Businesses in Green Zones

Operating within green zones poses several challenges for cannabis businesses. It’s important for entrepreneurs in this industry to be aware of these challenges and develop strategies to overcome them. Some common challenges include:

Limited Availability of Suitable Locations

Finding suitable locations within green zones can be a significant challenge. Zoning restrictions and buffer zones may limit the number of available properties, making it competitive and potentially expensive to secure or lease an appropriate space for a cannabis business.

Increased Costs and Competition

Complying with green zone regulations often requires additional investments in security systems, odor control measures, and other operational requirements. These costs can add up, especially for small businesses. Moreover, the limited number of available locations within green zones intensifies competition among cannabis businesses, driving up costs for consumers even further.

Navigating Complex Regulations

Green zone regulations can be complex and vary from one jurisdiction to another. Understanding and navigating these regulations require significant effort and expertise. Cannabis businesses need to stay updated with evolving laws and engage legal counsel or consultants with expertise in the industry to ensure compliance.

Benefits of Green Zone Regulations for Cannabis Businesses

While green zone regulations present challenges, they also offer several benefits for cannabis businesses. Understanding these benefits can help businesses navigate the regulatory landscape more effectively. Some notable advantages include:

Reduced Environmental Impact

By establishing specific areas for cannabis operations, green zone regulations promote environmental sustainability. Businesses operating within green zones can implement practices that minimize energy consumption, water usage, and waste generation, reducing their operation and overall environmental footprint.

Increased Safety and Security

Green zone regulations often require stringent security measures, such as video surveillance, alarm systems, and access controls. These measures not only protect the businesses themselves but also enhance safety and security in the surrounding areas. This fosters a sense of trust and confidence within the community.

Community Acceptance

By adhering to green zone regulations, cannabis businesses can demonstrate their commitment to responsible and community-focused operations. Engaging with the local community, supporting social initiatives, and implementing sustainable practices can help marijuana business foster acceptance and positive relationships with neighbors and stakeholders.

Tips for Cannabis Businesses in Green Zones

Operating a cannabis business within a green zone comes with its unique challenges. Here are some tips to help businesses thrive within these regulated environments:

Conducting Thorough Research

Before establishing a cannabis business, it is crucial to conduct comprehensive research on the specific green zone regulations of the intended jurisdiction. Understand the zoning restrictions, buffer zones, distance requirements, and other compliance obligations to make informed purchasing decisions.

Engaging with the Local Community

Building positive relationships with the local community is essential for success. Engage in open dialogue, address concerns, and actively participate in community initiatives. By becoming a responsible and contributing member of the community, businesses can foster acceptance and support.

Implementing Sustainable Practices

Embrace sustainability as a core value. Implement eco-friendly practices, such as energy-efficient operations, waste reduction strategies, and responsible water usage. These efforts not only align with green zone regulations but also demonstrate a commitment to environmental stewardship.

Future Trends in Green Zone Regulations

As the recreational cannabis using industry continues to evolve, green zone regulations are likely to undergo changes and adaptations. Some future trends to watch for include:

  1. Expansion of Green Zones: With the legalization of cannabis in more jurisdictions, the establishment of green zones may expand to accommodate the growing industry. This expansion may involve the conversion of additional areas for cannabis-related activities.

  2. Refined Distance Requirements: Authorities may refine distance requirements based on scientific research and community feedback. The aim is to strike a balance between the economic benefits of the cannabis industry and the concerns of the surrounding community.

  3. Inclusion of Social Equity Measures: Future green zone regulations may incorporate social equity measures to address historical injustices related to cannabis prohibition. These measures could include provisions for minority ownership, job creation in disadvantaged communities, and reinvestment of tax revenues into affected neighborhoods.


Green zone regulations play a vital role in ensuring responsible and safe operations of cannabis businesses. By establishing specific areas for cannabis operations, these regulations help protect communities, preserve the environment, and foster acceptance. While compliance with green zone regulations may present challenges, businesses can overcome them through thorough research, community engagement, and sustainable practices. By embracing these opportunities, cannabis businesses can thrive within green zones and contribute positively to their communities.


Q: What are the penalties for non-compliance with green zone regulations?

A: Penalties for non-compliance with green zone permit regulations vary depending on the jurisdiction but can include fines, license revocation, and closure of the business.

Q: Can a cannabis business operate outside of a green zone?

A: No, a cannabis business must operate within designated green zones to comply with local regulations.

Q: Are green zone regulations the same in every jurisdiction?

A: No, green zone regulations can vary from one jurisdiction to another. Each local government has the authority to determine and establish its own regulations and requirements for cannabis businesses operating within green zones.

Q: How can I find suitable green zone locations for my cannabis business?

A: Finding suitable green zone property locations requires thorough research and consultation with local authorities. Contacting city planners, zoning departments, or engaging with real estate professionals experienced in the cannabis industry can provide valuable guidance in identifying available properties within green zones.

Q: Are there any tax benefits associated with operating in a green zone?

A: Tax benefits may vary depending on the jurisdiction. Some regions may offer tax incentives or reductions for cannabis businesses operating within green zones as a way to promote compliance and stimulate economic growth. It is advisable to consult with your municipality or a tax professional familiar with local regulations to understand the specific benefits available.

Q: How can I ensure my cannabis business remains compliant with evolving green zone regulations?

A: Staying up-to-date with the latest regulations is essential. Regularly monitor local government websites, attend industry conferences and seminars, and engage legal counsel or consultants who specialize in cannabis regulations. Building a strong compliance program within your business and maintaining open communication with local authorities will help ensure ongoing compliance.

Q: What steps can I take to minimize the environmental impact of my cannabis business in a green zone?

A: Implementing sustainable practices is key to reducing the environmental impact. Consider energy-efficient lighting systems, water recycling methods, and waste management strategies. Engage with environmental consultants to conduct regular assessments and audits to identify areas for improvement and implement sustainable solutions.

Ask Us About Our Cannabis Green Zone Valuations?

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New Jersey to Use Metrc

metrc new jersey

New Jersey to Use Metrc

New Jersey to Use Metrc

metrc new jersey

It’s official, New Jersey will be using the Metrc seed-to-sale tracking system to enforce cannabis business compliance. New Jersey has reached a contract with Franwell to use Metrc, Franwell is a Florida-based company that provides cannabis tracking and tracing technology to state governments around the country.

The transaction was finalized on March 11 and was approved earlier this year by the Cannabis Regulatory Commission. The federal contract for a track-and-trace system in New Jersey is Metrc’s 18th.

“As New Jersey kicks off its first cannabis track-and-trace system, we’re excited to help lead the charge on implementing this crucial step toward effective regulation,”

new jersey METRC

Metrc Aids in Enforcing Regulatory Cannabis Compliance

The Metrc system aids in regulatory cannabis compliance, precise sales data reporting, combatting the unregulated market, and consumer and product safety advancements.

“Metrc looks forward to working closely with the state of New Jersey, regulators, and licensed business owners to ensure the security and safety of both the state’s medicinal market and the newly established adult-use market.”

Metrc supports approximately 250,000 clients in 16 states, the District of Columbia, and Guam, including cultivators, testing facilities, dispensaries, state regulatory agencies, and law enforcement officers. Metrc currently has exclusive government contracts in all of the country’s regions.

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Sheva Pekar - Founder and CEO of PsyCann Advisors

Sheva Pekar is the founder, CEO and visionary leader of PsyCann Advisors. Through 7 years in the cannabis industry serving and advocating for clients in many different facets of the industry, Sheva has built a strong strategic industry vision and long game approach to business development. She has a unique skill on direct, clear, and respectful communication that has built trust and confidence in clients and colleagues. She is poised to be a leader in new and adaptive industries.

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The Art of Cannabis Regulations: From a National Overview to a New Jersey Focus

new jersey cannabis regulations

The Art of Cannabis Regulations: From a National Overview to a New Jersey Focus

The Art of Cannabis Regulations: From a National Overview to a New Jersey Focus

new jersey cannabis regulations

The state-legal cannabis industry is coming up on its 25th anniversary of existence and this article will take a closer look at the evolution of cannabis regulations as the industry has matured. Beginning in 1996 with proposition 215 in California, state-legal cannabis started out as a medical marijuana initiative designed to assist chronically ill and dying patients with an alternative treatment option. What has grown from these humble roots is an over $17 billion industry in the US alone which consists of a patchwork of regulations from each state that joins the Green Rush. As cannabis is still federally illegal in the United States, each state that legalizes cannabis learns from the states that have come before it. New Jersey is no different in this respect.

Related: New Jersey to Use METRC

From observing challenges that arose from California’s minimalist approach to medical marijuana regulation, states like Colorado and Washington chose to draft stricter regulations becoming the template for many states to follow. Each state has either sought to replicate, improve upon, or simply customize these regulations to meet the specific needs of their state. This has led to some interesting challenges for cannabis companies choosing to operate in multiple states.

For example, when applying for a cannabis business license in New Jersey anyone with a significant interest in the business (about 5%) must be disclosed in the application process and provide all required background information. In Michigan owners with interest and spouses that were not owners themselves had to submit all required information for cannabis business license applicants.

The Evolution of Cannabis Regulations

This post lays out the key features in cannabis regulation that are predictably similar from state to state as well as how New Jersey’s cannabis program is similar and differs. New Jersey is one of the latest states to legalize an Adult-Use cannabis market, the state’s legislation has benefitted from the experiences of states that have gone before and is addressing diversity in ownership with a top-down approach that will be discussed in the licensing section of this post. There are three main areas that we are going to focus on, and they are: Community Safety, Good Manufacturing, and Privileged Cannabis Licenses. Exploring each of these areas briefly is important to understanding the evolution of cannabis regulations as a whole as well as the lessons it may provide for future legalization efforts in cannabis and other plant medicine movements.

It is no secret that most states that legalize cannabis do so with an eye towards generating tax revenue by encouraging citizens to choose a regulated alternative. This has a number of benefits for the state and consumers. Consumers benefit from relaxed laws on possession, increased product safety, and increased product variety. The state benefits from licensing fees, decreased spending on law enforcement efforts, and tax revenue from legal cannabis sales. Underpinning all of this is the promise of increased community safety. The discussion about community safety and cannabis legalization and regulation may vary from state to state but there are elements of the topic that are universal.

cannabis regulatory experts

Cannabis Regulations and Community Safety

One of the most convincing selling points for the cannabis legalization movement has been that a regulated market increases community safety by regulating who has access and who has the right to sell. This focus on community safety also provides the establishment of a framework for product standards. The hallmarks of the community safety portion of cannabis regulation fall in the three categories: possession limits and diversion, security, and product advertising and labeling. Nationally, the majority of states that have legalized cannabis for Adult-Use have placed the possession limit at 1 ounce of usable flower and a combination of concentrates or edibles equal in milligrams to approximately 1 ounce of usable flower. Possession Limits may vary but purchasing limits in Adult-Use states, also referred to as recreational cannabis states, are limited to 1 ounce of flower.

These limits are designed to prevent diversion into the illicit market and to limit product availability to minors. Diversion of products is a significant concern both for regulators and for the market because of the potential risks of having state-legal products find their way into the illicit market. Since one of the largest reasons for cannabis legalization is to eliminate the illicit market, regulations are put in place to require strict measures in security and operations to prevent these products from being sold by unapproved sources. For this reason and to protect both the community and those employed in the cannabis industry, security at cannabis facilities is very strict and taken very seriously. One measure that holds true for the majority of states is the requirement for security cameras, recording systems, backup systems, and automatic reporting to law-enforcement whenever a breach of the facility’s security has occurred. Site security is not the only community safety Regulation the cannabis industry participants have to concern themselves with. In order to sell a product, you have to be able to advertise it and brand it. In many states, and New Jersey is no exception, there are strict regulations on advertising as well as product labeling.

Advertising and product labeling come under a different portion of the umbrella of community safety. Both fall under the aspect of trying to protect children from cannabis use and exposure to the product. It is with this in mind that product advertising is very restricted in most states as well as where these advertisements can take place. New Jersey is no exception. Where New Jersey’s cannabis program stands out, is in its definitions of what counts as televised advertising where streamed content on the internet is included. Similar to many of the states that have come before it, New Jersey also requires that a company can provide proof that the audience for any particular advertising venue is 71.6% of the target age group. In short, no more than 29.4% of an audience can be composed of minors under the age to legally purchase or possess cannabis. This focus on preventing minors from accessing information about cannabis or viewing materials that would appeal to them also makes labeling and branding a bit of a challenge for cannabis companies. However, States have become better at defining what violates these commonsense regulations. Part of advertising can also be the look of a facility. A facility’s design and how it chooses to operate can impact its neighbors.

new jersey cannabis regulations

Good Manufacturing Practices and Standard Operating Procedures

Good manufacturing practices are a hallmark of cannabis regulation. States require considerable thought to be put into a facility design as well as its operations. These two elements, facility design, and operations can make up the bulk of any privilege license application materials. In all states, cannabis facilities must meet state and federal guidelines for building construction and safety, employee safety, and product safety. Where guidelines do not yet exist for product safety lawmakers, regulators, and community members cobble together regulations from knowledge about similar agricultural practices, similar infused product practices, as well as existing regulations for sales restrictions for age-restricted products.

The largest area of concern for most cannabis business owners is with their Cannabis Standard Operating Procedures or SOP’s. This set of documents outlines how the company should be run, how products are made, how inventory is kept, and how products are handled within a facility among many other concerns. In every state, the enforcement division tasked with regulating the cannabis industry is allowed to have auditors or investigators come onto the cannabis business site and evaluate whether or not the company is operating in compliance with state regulations. When an investigator finds a company out of compliance with state regulations, a statement of deficiency is served in which a company may be asked to disclose the Operating Procedure(s) that relate to the actions or conditions behind the violation as well as any relevant training that employees may have received.

Standard Operating Procedures also provide a framework to ensure quality assurance in all products manufactured or grown in the facility. As more states legalize cannabis, there has been an increase in the demand for quality assurance testing. This testing provides a measure of assurance that a cannabis product is free of adulterants, harmful chemicals, mold, and other microbial substances, as well as providing a measurement of the average potency of cannabinoids and terpenes present in the tested product. This quality assurance testing provides companies as well as consumers with greater insight into the safety of the products being sold in a state-legal market. This data is typically recorded in a state seed-to-sale software, often Metrc, which is an important aspect of the inventory control process.

Cannabis seed-to-sale software, like Metrc, is a requirement in every state-legal cannabis market. Seed-to-sale software is designed to assist in the prevention of diversion of product while also assisting companies with inventory control and management. It is designed to track and trace the product from initial propagation to final product sale in a dispensary. Typically, suspicious activity in Metrc or similar seed-to-sale software required by the state will trigger an audit of a cannabis production facility. It is at these times where having strong communication, detailed SOP‘s, and a strong solid foundation in compliance will help a cannabis company navigate this process. It is because these licenses are considered privileged that this level of scrutiny is required.

new jersey cannabis consultants

New Jersey and Privileged Cannabis Licensing

As stated above, cannabis business licenses are considered privileged business licenses. With few exceptions, most states only issue a limited number of these privileged licenses. Therefore, it is important for cannabis business owners to meet and maintain the ownership requirements for their state. While each state may have its own quirks with regards to ownership requirements when applying for a license, it is important to remember that the goal is to identify companies whose ownership can demonstrate the ability to operate a facility according to state regulations without risking diversion of product or threats to public safety. An unfortunate side effect to this level of precaution in the earliest days of the cannabis industry led to several restrictions that hampered efforts at social equity in the cannabis space. At this time, social equity has become more than a buzzword in the cannabis industry. Social equity measures in recent legislation like that of New Jersey, have been designed to address a distinct lack of diversity in ownership and management of cannabis businesses industry-wide.

3 Ways New Jersey is Addressing Cannabis Social Equity

New Jersey is making strides to address the cannabis social equity issue in their state in three ways. The first is to have one member minimum on the cannabis regulatory commission who is a member of a national social justice or civil rights group. The second is to rename the Office of Minority, Disabled-Veterans, and Women Medical Cannabis Business Development by dropping the word “Medical”. According to the report “State of the States: New Jersey March 2021” this Office’s job will be to aid in crafting licensing criteria to ensure that no less than 30% of new licenses awarded are awarded to minority, disabled veteran, or women owners. The third way New Jersey is addressing the social equity issue in licensing is by developing criteria to address diversity to promote licensing of persons “from socially and economically disadvantaged communities, and minority businesses and women’s businesses.” In short, New Jersey is putting in place a framework to actively work towards greater social equity in their Adult-Use Cannabis market. So far all of these measures are part of the law designed to create a framework for this industry.

The regulations have yet to be written for the Adult-Use market. Why is that important to note? Cannabis regulations aren’t written in a vacuum. These regulations are often the result of numerous public meetings where industry participants, activists, lawyers, and regulators will sit in a room and hammer out what the rules and regulations for the industry should look like. We pride ourselves on understanding how this process works, providing input where it’s appropriate, and informing our clients of new and evolving regulations as we become aware of them. The goal as always is to ensure that our clients are prepared to compete for these privileged licenses and operate efficient and compliant cannabis businesses.

New Jersey Cannabis Industry Opportunities

New Jersey currently presents a tremendous opportunity for anyone looking to get into the Adult-Use cannabis market there. Currently, its neighboring states have not yet legalized Adult-Use sales. This provides New Jersey with the economic advantage as well as the novelty of being first. Experienced cannabis consultants provide cannabis business owners with valuable insights, proven methods, and peace of mind. This is especially true in the privileged license application process. A typical privilege license application process in the cannabis industry can be a very stressful, labor-intensive, and expedited process. Owners and application writers generally have a very narrow window of time in which to prepare volumes of information about the owners, the business structure, operational processes, facility design, and potential community impact of a proposed cannabis business. In a competitive selection process, the importance of having experienced professionals on your side cannot be overstated. Successful cannabis business applicants all have strong application teams in common with experience in project management, content creation, strong technical writing skills, and above all else incredible attention to detail.

Psycann Advisors’ team of trusted industry professionals have the experience of long hours spent crafting and perfecting privileged license submissions under tight deadlines. With skill and passion, our cannabis consulting experts have what it takes to provide your cannabis company with its best chance at success at winning a privileged license as well as building a strong foundation for long term growth and success. Put our experience to work for your company from vision to reality.

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Stephanie Till - Founder of Green Rush Indexed Data and the M.I.R.A. Project

Stephanie Till is a Plant Medicine Industry Historian and Compliance Specialist whose research focuses on the evolution of policy, regulations, and market shifts in state-legal plant medicine markets. She has experience working with vertically integrated multi-state operators (MSOs) and small businesses alike serving as a researcher, a compliance consultant, and technical writing including SOPs. She is the Founder of Green Rush Indexed Data and the M.I.R.A. Project.

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